The relationship between the central nervous system and autonomous neural system and behavioral output is modeled and monitored using the Neurocognitive tools. Core cognitive domain is investigated by means of Attention, Executive Function, Learning and Memory, Perceptual-Motor function and social cognition.
Brain Electrical Activity is measured using either conventional or wireless devices. In the meantime, eye movements can be monitored and the parameters such as fixation and saccades are visualized.
Major use case of this approach is the NeuroMarketing studies. A set of research questions are analyzed within a mixed model of qualitative and quantitative issues.
Results of the studies are reported after the implementation of the adequate statistical tests.